Friday, July 25, 2008

example: sonsbeek 2008, the procession (advertising, the bane of modern art 4)

like multatuli, i do not have to go out and look for examples. if i stay at home and lock the doors, i still cannot escape them.

about 3/4 yr ago i was contacted by slak, an organization in the area arnhem/nijmegen that rents out subsidized studios to professional artists. slak announced that sonsbeek 2008, the 5-annual(?) open air sculpture exhibition in sonsbeek park arnhem, would be accompanied by a Procession...

*why?

well, because processions are becoming the fashion in modern art. there had been a procession in ... and also in ... and they had been a huge cultural and artistic success.

*but what the mahogany is the meaning of this `procession'?

well, to show that art is supported by the people, the procession will feature the exhibited sculptures carried by `guilds' through the streets of arnhem, before their placement in the park for exhibit. guilds of course, you uneducated artist, were what we had in medieval times, when processions were popular. And so it all makes sense, you see?

*but what do you need me for?

well, it would seem most appropriate if the artists of slak would form a guild, to carry one of the sculptures through arnhem. of course, a guild is more than just a labour gang. the guild will adopt their art work, meet its maker, and organize meetings around it, and take care of it in years to come, etc, you understand?

*ok, so let me get this straight. i'm a professional visual artist, but you are not interested in my work. instead you have some `star' visual artists, and to promote and advertise their work in a carnivalesque manner...you need me? oh, i see, that makes sense. but only if you think that art is entertainment. and then of course, satellite entertainers will enjoy their part (even if small) in the Grand Event. well...good luck...i hope...

*******

let's see what the website has to say:

The Procession
Art carried by the people

It is unique that at Sonsbeek 2008 the inhabitants of a city carried works of art through the streets in a magnificent Procession. An event that states that art needs the support of many in order to acquire a real meaning in society. But the idea of the Procession is also a celebration, a festive way of presenting art as the symbol of human imagination.

On Sunday June 8, 2008 this Procession took place amidst the decor of the old innercity of Arnhem.


******

to me this is a perfect example of advertising winning out over art (at least what i call art). the advertising for art (that's what this procession nonsense is about) is surrounded with the same bla bla that art is surrounded with, and then pronounced art itself. the artistic success is measured in terms of advertising and entertainment terms. serious professional visual artists are even expected to join in for free, for the good cause of art i suppose (or because it will give them exposure...?).

let's all arty party...would you hold my sculpture there, then i can dosido around this painting...and take your brush and swing it wide, paint your partner side by side...

sonsbeek 2008, procession

1 comment:

god-free morals said...

Yuk! sounds horrid, but sadly it is not surprising.

Chris.