Monday, September 28, 2009

inside the commercial zone: contemporary art bubble?

last night i saw the documentary the great contemporary art bubble (for a trailer see here on youtube by ben lewis.

lewis tells an interesting story, which clearly touches on many the same issues regarding money & art as this blog.

i'm not in a position to verify, understand or even judge all the financial mechanisms behind contemporary art. what nonetheless becomes clear is that the contemporary art world is obsessed with and dominated by money considerations.

moreover, the picture emerging from the documentary is clear enough:

* we are letting a very small number of people determine what supposedly is `the best' in contemporary art.
* these people include influential gallery holders and museum curators/directors
* another important subgroup are the rich investors and collectors, and the influential auction houses
* the contemporary art market runs in the billions of euros (109=billion)
* society pays along in various ways: by buying art for museums with public money, and through various tax deduction schemes
* there is little objective outside control over the art market
* there are few objective outside quality/reality checks as to whether `the best' in contemporary art is more than just a small group of people's temporary fancy combined with a small group of people's multimillions' worth of financial stakes.

$$$$$$$$

but now the real question: so what? the contemporary art market can hardly be as corrupt as the financial markets, and we couldn't even be bothered about them before the whole thing came crashing down. for any artist out there trying to create her/his own work (as contrasted to the damien hirsts who have studios filled with employees to produce `their' art) my advice would be:

just create, to the best of your ability. let the rich play, and be glad your work is not being treated like a stock commodity, but hangs instead in a normal living room, where it is loved by the people who bought it.

$$$$$$$$$

some interesting comments on the documentary can be found here, here (scroll down to `the mugrabis respond to my film') and here.

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