Showing posts with label visual depth. Show all posts
Showing posts with label visual depth. Show all posts

Monday, March 24, 2008

searching for visual depth

in my humble opinion:

looking for visual depth, developing layers of visual communication, is a different endeavour than creating fashion. although i'm sure fashion designers would disagree. to me the contemporary world of fashion exemplifies everything which i find so difficult to palate in the art world (and beyond).

fashion. as well as money-intensive extensive advertising. it seems we care about little else. in dutch they say: if only your hair looks good. (then all is well, is implied). keeping up and creating superficial appearances, preferably based on age-old clichés especially about gender, sex, age, influence, affluence, happiness.

women fall for the bmw swatwomen fall for the bmw swat, 2005

what then could art be? so often i see art which is little more than the above sentence. and this art is then proclaimed by art gurus to be profound. well, i apologise for sounding like a character out of the emperor's new clothes, but most often i don't see it!

for me art should not divulge everything immediately. let it simmer on the boilerplate of your sub- or unconsciousness. let it change the way you see, feel. not by some vague philosophical `concept' but by the visual imagery itself. these things take time.

hm. there i go sounding all grumpy again...sorry folks. but then again: how often do you hear someone complain about the superficiality of fashion, art, advertisements,...? not to mention the societal costs involved.

advertisements especially: it is comparable to the tropical rainforest. since everybody is advertising, everybody must advertise more and more, else one does not catch any sunlight. this means that we as a society are spending (energy, effort, creativity,...) increasingly on advertising, instead of on better ideas/products/care/cooperation.

and this same blablabla phenomenon pollutes the art world, i think. artists & art must be pimped up more and more and more, to justify the fashion-like overattention and overpayment.

it seems we all need fairy tales to give our life meaning. for this no price is too high. please do not rupture our soap bubbles of self- or other importance, be it in the context of religion, way of life, music, art, whatever. if you do so, then we will close ranks on you, decry you, ignore you, whatever is most effective.

not to say that i would truly know better. but i feel the balance is missing. fine, repeat all the old clichés with a modern icing. they are not clichés for nothing, and some icings can be interesting. but why not also give generous room to non-clichés? or why not bark ferociously at many of these clichés which are not helping us any further since primitive mankind became, well, non-primitive enough to in principle look further than first instincts.

is art meant to be affirmative to: we are monkeys with a thin icing of civilization, and even thinner icing of spirituality. or can art also explore a deepening of civilization, spirituality? does anyone care, anyway? does this matter? etc.

(oh, i know, there is no doubt some clever art-historical term for this question perspective, and the perspective itself is no doubt considered outdated. superseded by postmodernism or postpostmodernism, or part of it and therefore ... well i'm no art critic.)